Style guide and light spec guidelines

Method New York, 2010

AIGA, the American Institute of Graphic Arts approached Method to redesign their website,, with the aim to refresh the perception of the oldest and largest professional membership organization for design. The UX paradigm of cascading columns allows the site to champion the varied content from the many chapters across the nation, as well as showcase the constant activity within the communities. Visually, the new website honors all existing core brand assets of AIGA, but updated in style to reflect the site's refresh.

Web design, design direction, interaction design

Milena Sadée, Creative director
Ritik Dholokia, Strategy Principal
Anna Vogel, UX
LA Hall, Web design